Which pet brands give 10% off?
413 videos on 49 channels repeat 10% off, led by Buck Wild Bison in 39 videos, Alpine Outfitters in 38 and Will Atherton Academy in 22.
XDOG is next with 21.
“10% off your Impact Dog Crate: https://www.impactdogcrates.com/ETHAN10”
video descriptions, from September 2024
Source: Our own count of YouTube videos with a brand's code or link on pet channels, November 10, 2026
Which pet brands give 50% or more?
Food boxes do: 175 videos repeat 50% or more, 96 of them 50% and 55 of them 60%.
- We Feed Raw is in 33 of the 50% videos, Sundays for Dogs in 17, The Farmer's Dog in 11 and Ollie in 10.
- Ollie is in 40 of the 60% videos, on 6 channels.
The big percent is for the first order. The creator's audience is asked to try the box.
Do code percents differ by creator for one brand?
Yes: Impact Dog Crates gives 10% on Ethan Steinberg's code, 15% on Tom Davis Dog Training's and 25% on Life With Klee Kai's.
- Ethan Steinberg, from September 2024: code ETHAN10, 10% off, in 16 videos.
- Tom Davis Dog Training, June 2023 to August 2024: code NBD, with 15% off named from March 2024, in 8 videos.
- Life With Klee Kai, March to October 2026: code KLEEKAI, 25% off, in all 9 of its Impact videos.
Some Klee Kai descriptions list Gunner at $50 off and Fable at 15% off beside it.
Does a creator's code stay the same for years?
No: Gone to the Snow Dogs' Alpine Outfitters code changes name with the year.
| Code | Videos | First use |
|---|---|---|
| GTTSD10Percent-2022 | 1 | March 2023 |
| GTTSD2025 | 16 | May 2023 |
| GTTSD2026 | 21 | July 2025 |
| GTTSD2001 | 1 | August 2025 |
38 of the 39 videos say 10% off, from March 2023 to October 2026.
How do you tell which creator's code sold?
Give each creator a different code and read the orders by code.
“We make sure attribution is set up accurately, with a coupon code or a UTM link. That lets us see exactly how many customers come in through each influencer, and how many keep buying.”
FAQs sheet, Brand Questions, how does your agency work
The FTC lists a brand paying a creator or giving free or discounted products as a connection to disclose, so ask for the sponsored line next to the code.
Source: Federal Trade Commission, influencers
Our pet gear page shows the same brands by video count, and the dog food page shows who each food brand books again.