Pet influencer marketing guides
Short guides for pet brands, each built from the creator videos and paid posts we count ourselves.
Reptile brands that work with influencers
The reptile brands with the most creator videos on YouTube, from feeder insects to enclosures, the channels each one books, and the codes they run.
Read the guidePet gear brands that use influencers
Which pet gear and equipment brands work with influencers on YouTube: harnesses, crates, catios, litter boxes and grooming tools, and the channels they book.
Read the guideDog food brands endorsed by pet influencers
Which dog food brands pet influencers endorse on YouTube: 18 brands in 229 videos on 22 pet channels, who each brand books again, and how few say sponsored.
Read the guideHow The Farmer’s Dog works with influencers
How The Farmer’s Dog works with creators, from 68 paid Instagram posts and 348 YouTube videos we track: who it books again, how often, and where.
Read the guideWhat a pet brand ambassador program looks like
Most long runs between a pet brand and one creator sit on one discount code, and many never say sponsored. What 127 runs show about ambassador deals.
Read the guideAquarium influencers, and three ways brands pay them
How NTLabs, Fritz Aquatics and Zoo Med pay aquarium creators on YouTube, the views each deal got, and the words each creator used to say it was paid.
Read the guideSee which pet creators fit you
We have a four-step system including influencer affiliates, celebrity endorsements, influencer Discord groups and PR boxes to reduce CAC, increase revenue and increase the valuation of your business.