The gear brands with the most creator videos
Each count is a YouTube video on a pet channel with the brand's code or link in it.
| Gear brand | What it sells | Videos with its code or link | Pet channels |
|---|---|---|---|
| Alpine Outfitters | dog harnesses and picket lines | 39 | 1 |
| Impact Dog Crates | dog crates | 27 | 3 |
| XDOG | weighted vests | 25 | 2 |
| Aivituvin | catios | 24 | 1 |
| Prima Bathing | bathing systems | 24 | 1 |
| Jolly Pets | dog toys | 15 | 1 |
| Big Barker | dog beds | 14 | 1 |
| Litter-Robot | litter boxes | 13 | 1 |
| The Absorber | drying towels | 13 | 1 |
7 of the 9 sit on a single channel.
The gear shows up where the dog uses it
Gone to the Snow Dogs has 1,510,000 subscribers and a pack of Siberian Huskies.
Alpine Outfitters is in 39 of its 51 videos with a brand's link, from March 2023 to October 2026.
“Setting up our Alpine Outfitters picket line so the girls can safely chill by the RV”
video description, October 2026
Go Groomer, a grooming channel, links Prima Bathing in 24 videos and The Absorber towel in 13.
Jason Corey links XDOG's weighted vest in 21 videos, with 1,806,290 views between them.
Crates and cat gear
Impact Dog Crates' longest runs are with trainers: Ethan Steinberg in 15 videos and Tom Davis Dog Training in 8.
Tom Davis's 8 have 1,211,884 views between them.
“10% off your Impact Dog Crate: https://www.impactdogcrates.com/ETHAN10”
video descriptions, from 2024
On the cat side, The Purring Journal links Aivituvin's catio in 24 videos with 2,772,379 views, and Litter-Robot in 13 with 1,987,165.
The ones that say sponsored
None of the videos in the table above names the brand as the sponsor in its text. A few other gear brands pay for the read and say so.
Petlibro has 6 videos on 4 channels, and 4 of them name Petlibro as the sponsor.
Jackson Galaxy, the cat behaviorist, made 2 videos for Whisker in late 2025, both naming it as his partner.
“I’m partnering with Whisker because I can now say there’s an automated litter box that meets my standards as a cat behaviorist.”
video description, October 2025
How we would run a pet gear brand on creators
- Find the channels where your product gets used on camera: husky packs for harnesses, trainers for crates, groomers for bathing gear.
- Book one and stay. Alpine Outfitters has been with one channel since 2023.
- Pay for some reads with the word sponsored in them, like Petlibro and Whisker.
- Keep a code in every video between reads, and judge each creator on what that code sells.
Our brands page ranks every pet brand by creator videos, gear brands among them.