For heads of marketing, CMOs and founders at pet food, pet health and pet gear brands
Pet influencer marketing that turns trusted pet creators into your main sales channel
We're a pet influencer agency. We find the dog, cat and pet creators your customer already watches, track each one with a code, and run the best videos as ads.
- 1,339sponsored videos
- 149pet creators
- 499brands
- 195 millionviews on those videos
Our own count of sponsored YouTube videos, as of 2026-10-21.
For most pet brands, influencer is a side channel
We keep paying more for the same results. Every post needs a flat fee, and creators only post when they are paid.
A few creators bring in almost all our sales. The new ones are overpriced or don't perform, and every campaign feels like starting from zero.
Influencer is still a side channel next to Meta. It never gets big enough to matter.
- Thousands of cold outreaches.
- Onboarding creators, only to find most of them don't perform.
- Moving on to the next creators after three months of wearing out their audience.
- The relationship never gets past a single deal, and that's why influencer stays a side channel.
Who we work with
Brands that sell to pet owners. You run marketing there, as head of marketing, CMO or founder, and you want pet creators to become a main sales channel, not a side one. Dog influencer marketing is the biggest lane, but we reach cat, fish, reptile and small pet owners too.
Pet food and treats
Fresh dog food, raw food, chews and treats
For example: Ollie, The Farmer’s Dog, We Feed Raw, Buck Wild Bison
Pet supplements and health
Dog supplements, water care for fish tanks, feeder insects
For example: NuVet Labs, NTLabs, Dubia Roaches
Toys, gear and services
Dog crates, harnesses, beds, cages, training tools
For example: Alpine Outfitters, Impact Dog Crates, Big Barker, FluentPet
Aquarium and reptile brands
Fish, plants, enclosures and reptile food
For example: The Wet Spot Tropical Fish, Aquarium Fish, Reptilinks, The Bio Dude
Top sponsored pet videos
The most watched sponsored videos from pet creators in our data. Each opens on YouTube.
See every brand that sponsors pet influencers · See the most booked pet creators
What brands get
Not one post. Pet owners seeing your product again and again, from creators they trust, with every customer tracked.
Pet owners see you again and again
Buck Wild Bison has sponsored 39 videos with one creator, Jason Corey, and Alpine Outfitters 38 with Gone to the Snow Dogs. One trusted creator, again and again, beats a hundred one-off posts.
The brands that win keep booking
Ollie has sponsored 51 videos and The Farmer’s Dog 41, the most of any pet brands in our data. They come back to the creators who work.
Your best videos become your ads
After testing, we run the top creators' videos as ads from the creators' own accounts, where they read as a real person and not a brand.
You see what each creator brings in
Every creator gets a coupon code or a tracking link, so you see the customers each one brings and how many keep buying.
Working with us, step by step
We learn your brand
We learn your value propositions and how you want the product framed. We also study competitor integrations: which ones performed well, which fell flat.
We map your audience
We confirm where you sell and ship, then map your audience against creator data, down to the pet owner you sell to.
We present the creators
We present a set of pet creators that fit. After you approve them, you get a finalized roster and plan.
We brief and review
We bring your value propositions into every creative brief, and we review every single ad before it goes live.
We measure every creator
We set up tracking with a coupon code or a UTM link, so you see exactly how many customers come in through each creator, and how many keep buying.
We scale the winners
After the first three months, we take the top performers and run their videos as Meta and TikTok ads.
Why work with us
- We know who pet brands book: we track 1,339 sponsored videos from 149 pet creators, so we start from what has worked, not guesses.
- One system, not one campaign: we don't just run a regular campaign on retainer.
- We work with your team: we set up the systems and teach them to your team, so after six to eighteen months you can scale it in house.
- Rules are part of the job: pet supplements and health products have rules on what can be said, and we run promotions inside those rules every day.
- Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
A division of Influencer Advisory
Pet Influencer Marketing is the pet division of Influencer Advisory, the influencer marketing agency for health and wellness brands. Same team, same systems, built for brands that sell to pet owners.
Questions brands ask us
How do brands find pet influencers?
We start from our own data, 1,339 sponsored videos from 149 pet creators. Then we vet each one: whether their followers are your kind of buyer, how often brands come back to sponsor them, and whether the comments come from real fans.
Which brands sponsor pet influencers?
In our data, 499 brands have sponsored pet creators. Ollie leads with 51 sponsored videos, then The Farmer’s Dog with 41, and Buck Wild Bison and We Feed Raw with 39 each. The full ranked list is on our brands page.
How much do pet influencers cost?
It depends on the creator, so we quote per creator. We start with a three-month plan with five ambassadors, because a one-time post is hit or miss. When fans see you again and again, they believe the creator really likes your product.
Who are the top pet influencers brands book?
In our data, Jason Corey leads with 63 sponsored videos, then Life With Klee Kai with 57 and Doberman Planet with 50. The full list is on our influencers page.
Book a call
We're a pet influencer agency. We find the dog, cat and pet creators your customer already watches, track each one with a code, and run the best videos as ads.
Book a call