The dog food brands pet creators carry most
Each count is a YouTube video on a pet channel with the brand's code or link in it.
| Dog food brand | Videos with its code or link | Pet channels |
|---|---|---|
| Ollie | 52 | 3 |
| The Farmer's Dog | 42 | 3 |
| We Feed Raw | 41 | 3 |
| Buck Wild Bison | 39 | 1 |
| Sundays for Dogs | 19 | 2 |
| Oma's Pride | 19 | 1 |
| Revival Raw Dog Food | 9 | 1 |
| Spot & Tango | 8 | 2 |
| Open Farm | 6 | 3 |
Fresh, raw and air dried brands fill the top of the list.
Royal Canin shows up in 2 videos, and Kinetic Performance Dog Food in 1.
Most of it is one brand and one channel, for years
- Tom Davis Dog Training, a trainer with 1,140,000 subscribers, has carried We Feed Raw's code in 20 videos since July 2023. Those 20 have 2,071,562 views.
- Jason Corey has Buck Wild Bison's code in 39 videos since July 2024, with 2,927,285 views between them.
- Go Groomer, a grooming channel, has linked The Farmer's Dog in 28 videos since July 2021.
- DOGGY•U, a service dog training channel, has linked Oma's Pride in 19 videos since January 2024.
None of the four is a food channel. The food shows up next to training, grooming and daily life with the dog.
“I fill my KONGs with Oma's Pride Raw Dog Food! If you use this link and put in the code DOGGYU, you will get 30% off your first order!”
video description, March 2024
One channel links almost every rival
Life With Klee Kai has 1,040,000 subscribers and reviews dog food.
44 of its 63 videos with a brand's link carry a dog food brand, all since March 2026.
18 of the 44 carry two or more dog food brands side by side.
“I've personally tested more than 30 dog food brands with my two Alaskan Klee Kai, including fresh, raw, freeze-dried, air-dried and dehydrated dog food.”
video description, September 2026
On a review channel, your link sits next to your rivals' links in the same video.
What a dog food brand can take from this
- Pick a few creators and stay. The four runs above have lasted from two years to almost five.
- Look past food channels. All four long runs sit on training, grooming and dog life channels.
- Ask for the word sponsored. Rachel Fusaro's three Open Farm videos each say Thank you Open Farm for sponsoring.
- Give each creator a code of their own, like NBD50 or JASON, so you see what each one sells.
Our brands page ranks every pet brand by creator videos, and our page on The Farmer's Dog shows its Instagram side.