Pet influencer marketing questions

We start from our own data, 1,339 sponsored videos from 149 pet creators. Then we vet each one: whether their followers are your kind of buyer, how often brands come back to sponsor them, and whether the comments come from real fans.

In our data, 499 brands have sponsored pet creators. Ollie leads with 51 sponsored videos, then The Farmer’s Dog with 41, and Buck Wild Bison and We Feed Raw with 39 each. The full ranked list is on our brands page.

It depends on the creator, so we quote per creator. We start with a three-month plan with five ambassadors, because a one-time post is hit or miss. When fans see you again and again, they believe the creator really likes your product.

In our data, Jason Corey leads with 63 sponsored videos, then Life With Klee Kai with 57 and Doberman Planet with 50. The full list is on our influencers page.

Yes, that's exactly where we add the most value, down to the one person known for freshwater aquascaping. If there's an audience for it, there's almost always a trusted creator in it, and those niche partnerships tend to convert best.

Usually it's one of a few fixable things: the wrong audience, a single one-off post, no real tracking, or a salesy integration that got skipped. So we start with a defined pilot and scale only the creators who hit your cost per sale.

No honest agency can promise views or sales, because nobody can predict the algorithm. What we can do is line up the things that give you the best shot, like creators whose followers are your kind of buyer.

In a lot of cases we land a rate low enough that the savings alone offset our fee. And the real question is what your team's time is worth, and whether you'd rather they spend weeks chasing creators or focus on the business.

Yes. You approve the brief and the first video before anything goes live. If your product has strict rules, we'll even help you write the content plan and make sure it follows every rule.

No. Exclusivity can be written right into the agreement, so your creators aren't promoting rivals. We set the category and the time window.

Yes, that's exactly what we do. Every month we cut the two or three weakest creators and keep the strong ones, so we're always testing new creators and keeping the best team.

We use coupon codes and tracking links, and we follow every sale through them. Then we run a dashboard that shows your views and how much money you make for every thousand views. If you use Shopify, we plug right in.