Three brands, three kinds of deal
| Brand | Creator | What they sponsor | Videos that name them | Views |
|---|---|---|---|---|
| NTLabs | Fish Shop Matt | the whole channel | 21 | 1,478,290 |
| Fritz Aquatics | George Mavrakis | a series of fish trips | 3 | 4,188,171 |
| Zoo Med | Nanoscape | select tank builds | 5 | 2,072,257 |
Each count is a video whose description names the brand as the sponsor or partner.
The whole channel
“Massive shout out to @NTLabsOfficialSite for sponsoring the channel and for their awesome range of liquids and foods that keep our Amphibians happy and healthy.”
the channel's video descriptions, from October 2024
21 videos name NTLabs as the sponsor, from October 2024 to May 2026.
The channel has 144,000 subscribers.
A series
“This video & series is sponsored by Fritz Aquatics”
his video descriptions, 2021 and 2022
Three trips, from December 2021 to April 2022, with 4,188,171 views between them.
The Amazon one, Into The Amazon, Discovering New Fish Species, has 2,072,780 on its own.
Select videos, with the product in them
“I have a paid partnership with ZooMed for select video content. Paludarium Kit was supplied for free.”
the description of the paludarium video, January 2026
5 videos name Zoo Med, from October 2025 to June 2026.
The leak test of the Zoo Med Paludarium Habitat Kit has 1,333,913 views.
What an aquarium brand can take from this
- A channel sponsor is named under the channel’s videos month after month. NTLabs has been for 19 months.
- A series sponsor covers a run of videos, like Fritz Aquatics and its three trips.
- A product deal covers the videos your product is in, like Zoo Med and its paludarium kit.
- All three creators say who pays, in writing, under the video. Ask for the same line.
- Pick the shape that fits your calendar: a launch suits a series, and a staple like water care suits the whole channel.
Our brands page lists the aquarium and reptile brands that book pet creators.