How many households own a dog or a cat?
71 million U.S. households own a dog and 53 million own a cat, says the American Pet Products Association.
“Ownership expanded from 51% of U.S. households in 2024 to 53% in 2025 (71 million U.S. households)”
released March 26, 2026
“increasing 5% year over year in 2025, at 39% of U.S. households (53 million)”
released March 26, 2026
Source: American Pet Products Association, 2025 State of the Industry Report
How many cat and dog channels carry brands?
Dog channels carry brand links at about twice the rate of cat channels, and reptile channels at more than five times.
| Channel type | Channels we track | Channels with a brand's code or link | Share | Videos with a code or link |
|---|---|---|---|---|
| Dogs | 193 | 47 | 24% | 399 |
| Dog training | 14 | 6 | 43% | 102 |
| Cats | 72 | 8 | 11% | 94 |
| Reptiles | 19 | 13 | 68% | 192 |
| Birds | 20 | 3 | 15% | 3 |
The channel type is our own label for each channel. 161 channels have no label and carry 395 videos with a link.
Source: Our own count of YouTube videos with a brand's code or link on pet channels, November 10, 2026
Which cat channels carry the most?
The Purring Journal carries the most with 53 videos, and Cats and Hang say sponsored most often.
| Cat channel | Subscribers | Videos with a code or link | Videos that say sponsored |
|---|---|---|---|
| The Purring Journal | 247,000 | 53 | 1 |
| Cats | 275,000 | 17 | 8 |
| Hang | 1,050,000 | 10 | 8 |
| Floppycats | 179,000 | 6 | 1 |
| Jackson Galaxy | 2,610,000 | 3 | 2 |
| Two Crazy Cat Ladies | 42,200 | 3 | 0 |
| Simon the Siamese Cat | 210,000 | 1 | 0 |
| LensMyth | 89,700 | 1 | 0 |
Those 8 channels carry the cat set's 94 videos, 20 of which say sponsored.
What should a cat brand do with that?
- Start with the two channels that say sponsored most: Cats in 8 of 17 and Hang in 8 of 10.
- Check a long run before you copy it. The Purring Journal's 53 videos name three brands (Aivituvin in 24, Pure Life in 17, Litter-Robot in 13), and 1 says sponsored.
- Ask for category exclusivity. A cat channel that carries brands is rare: 8 of 72.
Our cat food page names the cat food and litter brands, and the reptile page shows who sponsors the 13 reptile channels.