The cat brands with creator videos
Each count is a YouTube video, on any channel we track, with the brand's code or link in it.
| Cat brand | What it sells | Videos | Channels |
|---|---|---|---|
| Smalls | fresh cat food | 263 | 61 |
| PrettyLitter | cat litter | 75 | 47 |
| Purina ONE | cat food | 5 | 2 |
| BoxieCat | cat litter | 4 | 2 |
| Tidy Cats | cat litter | 2 | 2 |
| Meow Mix | cat food | 2 | 2 |
| Friskies | cat food | 1 | 1 |
Smalls books news, true crime and comedy
- 111 of its 263 videos sit on 16 news and politics channels: MeidasTouch has 21, The Majority Report 17, Politicon 16 and Nancy Grace 13.
- Comedy and true crime fill much of the rest. SmoshCast carries 10 with 9,321,822 views, and Kallmekris 9 with 7,833,792.
- 172 of the 263 are from 2026.
- Only 5 sit on channels we file under pets.
“Smalls: Invest in your cat's health with Smalls' human-grade meals and get 60% off your first order plus free treats for life”
episode descriptions, 2026
162 of the 263 offer 60% off the first order.
The longest cat channel run is Jess & Jericho Caticles, a cat food review channel with 33,300 subscribers, with Smalls' affiliate link in 11 videos since October 2022.
PrettyLitter hands creators one line
PrettyLitter has 75 videos on 47 channels, from February 2023 to November 2025.
AreYouGarbage? Comedy Podcast carries 9 of them.
“PrettyLitter helps keep tabs on my cat's health”
video description, July 2024
35 of the 75 carry that same line, 58 throw in a free cat toy, and 24 name PrettyLitter as the sponsor.
The big cat food names bought a read or two
- Friskies paid for one video on Aquarium Info, a channel with 6,340,000 subscribers, and it has 8,255,596 views.
- Meow Mix sponsored The Film Theorists in February 2023, and that video has 5,417,129 views.
- Tidy Cats ran 2 paid partnership vlogs in October 2026.
“Thanks to Meow Mix for sponsoring today's video!”
video description, February 2023
Friskies and Meow Mix bought a read or two each. Smalls and PrettyLitter run 338 between them, each with a code or link under it.
What a cat brand can take from this
- Follow the cat owner's other interests. Smalls reaches them on news, crime and comedy shows.
- Write one line every creator can read, the way PrettyLitter does.
- Add something to the code, like free treats for life or a free cat toy.
- Give each show its own code, so you see which audience buys.
Our pet gear page covers catios and litter boxes, and our pet brand ambassador programs page shows how long runs with one creator work.