Do pet owners trust vets more than influencers?
Yes: 74% of pet parents fully trust their veterinarian and 14% fully trust social media, in a January 2026 survey Hill's commissioned.
“74% of pet parents fully trust their veterinarian, far more than they trust others in their household (35%), social media (14%) and AI (14%).”
published January 13, 2026
Source: Talker Research, how often do pet parents really worry about their pets
How many vet channels carry a brand's link?
Of 4 vet channels in our pet set, 1 does, and it has 1 video.
We read the 22 pet channels whose title or description mentions a vet and kept the 4 whose title or description names a vet.
| Channel | Subscribers | Videos we stored | Videos with a brand's link |
|---|---|---|---|
| Dr. Rachel, Exotic Pet Vet | 274,000 | 49 | 1 |
| Modern Vet | 130,000 | 30 | 0 |
| Not Just About Dogs with Dr. Peter Dobias | 19,000 | 143 | 0 |
| Farmer's Market Fido | 6,600 | 50 | 0 |
| All pet channels | 591 channels | 59,199 | 1,364 |
Across the 591 pet channels, 150 carry a link, 25% of them, against 1 of the 4 vet channels.
Source: Our own count of YouTube videos with a brand's code or link on pet channels, November 10, 2026
What does the one vet sponsor look like?
A BARK video on Dr. Rachel's channel says sponsored in writing, and it has 1,857 views.
“Thank you BARK! for sponsoring this video!”
video description, March 27, 2025
The video is titled BARK Vet Explains Marijuana Toxicity in Dogs, and its link carries a tracking tag.
The channel's 49 stored videos average 37,064 views.
What should a pet brand ask a vet channel?
- Book one read first. None of the 4 vet channels has a run of three or more videos for a brand.
- Ask for the line Thank you [brand] for sponsoring this video in the description, as Dr. Rachel's has.
- Give the vet a code of their own, so sales show next to a pet creator's.
Dutch, an online vet care service, has its code in 46 videos on our pet tech page, and our dog supplement page shows which supplements creators link.