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Dog supplement brands that use influencers

A few do, and they split in two. Finn names itself as the sponsor in all 34 of its videos. NuVet Labs has its link in 27, and not one of them says sponsored.

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The dog supplement brands with creator videos

Each count is a YouTube video, on any channel we track, with the brand's code or link in it.

Supplement brandVideosChannelsVideos that say sponsored
Finn341434
NuVet Labs2720
Native Pet1084
Pet Honesty852
PetLab Co764

Finn gives every creator one sentence and a code

Finn's 34 videos ran from August 2024 to July 2025.

“Thanks to Finn for sponsoring this video!”
Hidden Heights Farmfarm channel on YouTube

video descriptions, 2024 and 2025

32 of the 34 carry that sentence, and each creator's code ends in 15, like HIDDENHEIGHTS15 or SHANNON15.

Only 4 of the videos sit on pet channels. The other 30 are on 12 channels, most of them farm, home and family vlogs.

Schoolhouse Homestead's tour of the school it lives in has 4,741,213 views.

NuVet Labs runs on a numbered link

  1. QBN Kennel has NuVet's link in 19 videos since February 2026.
  2. Nikki Delventhal, a van life channel with 1,020,000 subscribers, had it in 8 between May 2024 and January 2025, with 1,987,355 views.
  3. Each one links to nuvet.com with a numbered link of its own.
“NuVet Plus. 100% natural, never been recalled, and it's the one supplement in my yard.”
QBN Kenneldog channel on YouTube

video descriptions, 2026

None of the 27 says sponsored, so a viewer cannot tell whether NuVet asked for the read.

Supplements carry tighter rules

“Creators share their own experience and point people to you, they never diagnose, recommend, or make a direct health claim.”
Dennis Ksendzovfounder of Influencer Advisory

his answer to brands, September 2026

  • Native Pet's read on Good Mythical Morning, Trying Viral Pet Products With Our Dogs, has 981,772 views and says Thanks to Native Pet for sponsoring this episode.
  • PetLab Co's 7 videos are all from 2026, most for its ProBright Advanced dental powder, and 2 add the line Individual results may vary.

What a dog supplement brand can take from this

  1. Say sponsored every time, the way Finn does.
  2. Write one sentence for every creator and change only the code.
  3. Keep the read on the creator's own dog and what it eats, never on what the supplement cures.
  4. Look past dog channels. 12 of Finn's 14 channels are not about pets.

Our page on pet brand ambassador programs shows how a code alone can stop working, and our dog food brands page covers the food side.

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