The pet tech brands with creator videos
Each count is a YouTube video, on any channel we track, with the brand's code or link in it.
| Pet tech brand | What it sells | Videos | Channels |
|---|---|---|---|
| Dutch | online vet care | 46 | 5 |
| Fi | GPS dog collars | 42 | 24 |
| Petcube | pet cameras | 18 | 9 |
| Furbo | dog cameras | 6 | 6 |
| Halo Collar | GPS dog fences | 5 | 5 |
| Tractive | GPS trackers | 4 | 3 |
Fi gave 24 creators one script
- 39 of Fi's 42 videos ran between April and July 2026.
- 40 of the 42 carry the same sentence.
- In 35, the creator names the dog they track with it.
- None of the 24 channels is filed under pets in our data. They make home decor, camping, fishing, hunting and 3D printing videos.
“This video is sponsored by Fi, the world's smartest dog collar.”
video description, April 2026
Slick Stevie, with 3,310,000 subscribers, ran it in Hunting the snake that is destroying my home, and that video has 579,914 views.
Dutch reads on talk shows
- The Dr. John Delony Show carried it in 23 episodes, November 2025 to March 2026.
- Tucker Carlson carried it in 11, with 11,670,106 views between them, and Tucker Carlson Network in 8.
- WeRateDogs, a dog channel, carried it in 3.
“Go to Dutch Pet and use code DELONY to get $50 off a year of vet care. Go love your pets!”
episode descriptions, November 2025
None of the 46 names Dutch as the sponsor in its text.
Cameras came earlier
Petcube's 18 videos ran from May 2022 to April 2024.
Most carry a code worth 5% off with the creator's name in it, like MELISSA5 or MOLLYNICOLE5.
Furbo has 6, spread from 2022 to 2026.
What a pet tech brand can take from this
- Show the device on the creator's own dog. Fi's creators name the dog they track.
- Book many channels at once for a launch season, the way Fi ran 39 videos between April and July 2026.
- Pick the show for the owner. Dutch reaches pet owners on talk shows about relationships and politics.
- Say sponsored in the description. 40 of Fi's 42 do.
Our pet gear page covers harnesses, crates and litter boxes, and our pet brand ambassador programs page shows what long runs with one creator look like.