The small pet brands with the most creator videos
Each count is a YouTube video, on any channel we track, with the brand's code or link in it. Small Pet Select's own channel is left out.
| Brand | Videos with its code or link | Channels | Channel with the most |
|---|---|---|---|
| HayPigs | 19 | 1 | Squeak Dreams |
| Small Pet Select | 15 | 5 | Tyler Rugge |
| Ratty Box | 9 | 1 | Shadow The Rat |
| Omlet | 6 | 4 | Squeak Dreams |
| Avian Supplies | 4 | 1 | OC Aviary |
| Happy Hamstery | 4 | 3 | Victoria Raechel |
| The Natural Cavy | 3 | 1 | Scotty's Animals |
| Niteangel | 2 | 1 | Victoria Raechel |
| Haybox | 1 | 1 | Squeak Dreams |
Only 4 of the 63 call the brand a sponsor: Small Pet Select twice and Omlet twice.
FluentPet, the talking button maker, has its own run on What About Bunny, shown on our ambassador programs page.
One guinea pig channel carries three brands
- Squeak Dreams, with 142,000 subscribers, has HayPigs' link in 19 videos from August 2023 to January 2026, with 815,075 views between them.
- It added Omlet's guinea pig runs in 3 videos in 2025, with the code SQUEAK15 for the UK site, and Haybox in 1: 23 videos in all.
- Its most watched HayPigs video is Testing Amazon Guinea Pig Products!, with 171,343 views.
“As you can see we use loads of HayPigs' fantastic products in our cage! Use our code SQUEAKDREAMS for 10% off your first order”
video description, January 2025
A box a month gets a review a month
- Shadow The Rat, with 132,000 subscribers, has reviewed Ratty Box in 9 videos from August 2023 to October 2026, each titled after that month's box, with the code BRUX.
“Many thanks to Ratty Box for letting me review their September 2024 box”
video description, September 2024
- Victoria Raechel, with 681,000 subscribers, reviews Happy Hamstery's Hamster & Me box with the code VICTORIA10FORLIFE, 10% off for the life of the subscription.
Gifts that come with a code
- Niteangel sent Victoria Raechel hamster packages. Another HUGE Hamster Package?! (May 2022) has 131,377 views and the code VIC10OFF.
“Thank you so much to NiteAngel for sending us their new products to try out with the hamsters!”
video description, May 2022
- Small Pet Select gives its rabbit creators a code or link of their own. Sincerely, Cinnabun's Rabbit Care Essentials (February 2024) links five Small Pet Select collections with the code CINNABUN, and has 150,892 views.
What a small pet brand can take from this
- Find the channel for your animal first: Squeak Dreams for guinea pigs, Shadow The Rat for rats, Victoria Raechel for hamsters, OC Aviary for aviary birds.
- Before signing broader creators, find influencers whose audience already follows your product's niche.
- Send the product with the creator's code. Niteangel's packages and Happy Hamstery's gifted boxes both came with Victoria Raechel's own code.
- Put the code in the creator's name, like CINNABUN or OCAVIARY10, so each channel's sales show up on their own.
Our page on famous pet influencers shows how few of the biggest pet channels carry any sponsor at all.