What 127 long runs are
A run is one pet brand and one creator, three YouTube videos or more.
We hold 127 of them, 1,129 videos in all.
84 carry the same code or link in at least 8 of every 10 videos.
| What the run looks like | Runs | Videos |
|---|---|---|
| A code or link, and no video says sponsored | 61 | 561 |
| The brand named as sponsor in half or more videos | 16 | 124 |
| Everything in between | 50 | 444 |
A code on its own tells you the creator has a discount to give.
It does not tell you the brand asked for the video.
What the 16 do
FluentPet and What About Bunny: 28 videos from March to October 2026, the same code in 26 of them, and 20 that carry this line.
“In partnership with FluentPet. I may make a portion of the sale from the purchase of any affiliate linked products.”
the descriptions of its FluentPet videos, 2026
A partnership and a share of each sale, in one line.
Canine Handler Fitness sponsors the read only: 19 episodes of the Bad Dog Agility podcast from November 2025 to June 2026, each one Sponsored By Canine Handler Fitness, with no code.
Why a code alone stops working
“Most of the time it ends up inefficient because influencers have no real incentive to post, 10% commission doesn't get them excited, and they're not going to keep posting after every new product without any other type of incentive”
Building a creator community, his guide, October 2026
The fix is both: pay for the read, and keep a code on it.
How we would set one up for a pet brand
- Start from creators other pet brands already pay, not the ones with a code in every description.
- Give each one a code of their own before the first video.
- Pay for the read, and keep the same code in every video after it.
- Each month, look at what every code sold, and keep the creators who sell.
Our influencers page lists the pet creators brands book most.