How Ollie works with influencers

Where Ollie's codes run

Each count is a YouTube video with an Ollie code or link in it.

Kallmekris, a true crime channel with 13,100,000 subscribers, ran 2 Ollie reads with 3,131,702 views between them.

Hosts read the same Ollie line

That line sits under 25 videos on 7 channels, all from 2026.

Each host gets a code of their own: wonderland, twoparents, chicks.

Before that the line was Take the online quiz and introduce Ollie to your pet, under 13 videos on 6 channels, 11 of them from 2025.

The offer moved up to 70% off

1. 46 of the 49 Ollie videos from 2025 offer 60% off.
2. In 2026, 28 of the 65 offer 70% off.
3. Steve-O's Wild Ride used the code STEVEO for 60% off the Welcome Kit.

A code for each show lets a brand compare the shows on what each one sold.

One dog channel, since 2022

Doberman Planet has carried Ollie in 48 videos since January 2022.

Our page on pet brand ambassador programs shows how that run keeps one code.

What a fresh dog food brand can copy

1. Give every show its own code, like wonderland or STEVEO.
2. Write one line for every host to read, and change it once a year.
3. Keep one dog channel running under the shows, the way Doberman Planet has since 2022.
4. Change the offer and watch the codes. Ollie moved part of its 2026 reads to 70% off.

The Farmer's Dog page shows a rival that also pays channels outside pets, and our dog food brands page ranks Ollie against its rivals on pet channels.