Two creators made almost half its Instagram posts
We pulled 68 paid partnership posts for The Farmer’s Dog from Meta’s branded content library, from September 2024 to August 2026.
They come from 27 accounts, and two of them made 30 of the 68.
| Instagram account | Paid posts | First | Last |
|---|---|---|---|
| @simonsits | 18 | September 2024 | August 2026 |
| @aguyandagoldenn | 12 | September 2024 | February 2026 |
| @workandwoofatx | 3 | November 2024 | February 2026 |
| @grillin_with_dad | 3 | March 2025 | September 2025 |
| @lil.hobbs | 3 | March 2026 | May 2026 |
| @adam_christman | 3 | June 2026 | July 2026 |
@simonsits posted about once every six weeks, and one of her reels for the brand has 4,210,667 views.
16 of the other 25 accounts posted once.
It pays accounts that are not about dogs
The 27 Instagram accounts include a grilling account (@grillin_with_dad), a pottery account (@saramics.pottery) and CBS Mornings.
YouTube looks the same.
We count 348 videos on 170 channels with a Farmer’s Dog code, link or read.
79 of them, on 58 channels, name The Farmer’s Dog as the sponsor.
Two of those channels are Barstool Gambling and Momma From Scratch, a DIY and home decorating channel.
YouTube and Instagram do different jobs
“YouTube is usually the best for conversions, but depending on the product, Instagram and TikTok can work well too.”
his answer to brands, September 2026
“If you're a dog food business, maybe you need to be really visual. And so, doing that means partnering with influencers on YouTube.”
Brydge Club, July 2026
What a pet brand can copy
- Book a few creators and go back to them. @simonsits made 18 paid posts in under two years.
- Look past dog channels. A grilling account and a pottery account both ran its paid posts.
- Run the same creators on Instagram and YouTube, and judge each one on what it sells.
Our brands page ranks the pet brands with the most creator videos, The Farmer’s Dog among them.