Four channels carry 79 of its 86 videos
Each count is a YouTube video whose own text has a We Feed Raw code or link.
| Channel | What it makes | Videos | First | Views between them |
|---|---|---|---|---|
| Life With Klee Kai | dog food reviews | 24 | April 2026 | 11,194 |
| Tom Davis Dog Training | dog training | 20 | July 2023 | 2,071,562 |
| Sarah Foss | van life | 18 | September 2025 | 2,162,795 |
| Canine Revolution Dog Training | dog training | 17 | November 2025 | 286,102 |
Sarah Foss has 131,000 subscribers to Tom Davis's 1,140,000, and her 18 videos have more views than his 20.
The other 7 channels carry one video each, among them Ben Azadi, a health channel with 1,510,000 subscribers, and Dan Churchill, a chef with 303,000.
What its cofounder says about big accounts
Amy Zalneraitis, cofounder and chief brand officer, on Behind the Brand in October 2024, in an episode titled Why Big Influencer Followings Didn't Always Sell:
“we work with everyone for a minimum of three months”
Behind the Brand, October 2024
“sometimes it's like the midlevel ones that have a deeper connection with their followers that actually move the needle for us more”
Behind the Brand, October 2024
Two midlevel channels have run past her minimum: Sarah Foss for 13 months, and Canine Revolution, with 106,000 subscribers, for 9.
It books the creator whose dog already eats it
Tom Davis hosts No Bad Dogs Podcast and had Amy Zalneraitis on in June 2026.
“the only time I partner with a company is because I'm already using their product or a similar product”
No Bad Dogs Podcast, June 2026
“I do 6 months to a year and it's got to be something I really, you know, believe in.”
No Bad Dogs Podcast, June 2026
Her answer on the same episode: you were already a raw feeder when we met.
The offer moved up to 50%
“we will get a better customer on a 20% off discount than a 40 or 50”
Behind the Brand, October 2024
- Tom Davis went from NBD25 in July 2023 to NBD30 in August 2025, then to 50% off in November 2025.
- Canine Revolution went from 25% off to CANINEREVOLUTION50 in February 2026.
- 72 of the 74 videos since November 2025 offer 50% off.
Only We Feed Raw can see repeat orders by code.
Its links, and the word sponsored
36 of the 86 use its Impact link, and 22 a link with the code built in, like Tom Davis's wefeedraw.com/?promoCode=NBD50.
1 of the 86 names We Feed Raw as the sponsor.
“Thank you again to We Feed Raw for sponsoring today's video!”
video description, March 2023
Life With Klee Kai's September 2026 review calls itself unsponsored and carries the code LIFEWITHKLEEKAI50.
What a raw food brand can copy
- Book creators already feeding raw, for three months at least.
- Try a channel outside dogs. Sarah Foss's 18 van life videos have more views between them than any dog channel's on this list.
- Put the discount in each code, like NBD50 or WOODLEY50, and compare repeat orders by code before you raise it.
Our dog food brands page ranks We Feed Raw on pet channels, and The Farmer's Dog page shows how a rival books creators.