The dry food brands with creator videos
Each count is a YouTube video, on any channel we track, that names the brand in a code, a link or a read.
| Dry food brand | Videos | Channels | Where most of them run |
|---|---|---|---|
| Open Farm | 33 | 15 | lifestyle vlogs |
| Hill's | 15 | 8 | home vlogs and sports shows |
| Purina Pro Plan | 9 | 3 | fantasy football and duck hunting shows |
| Eukanuba | 9 | 2 | bird hunting shows |
| Nulo | 7 | 2 | sports shows |
| IAMS | 5 | 2 | fantasy football and morning news |
| Solid Gold | 5 | 1 | a cooking vlog |
| Royal Canin | 4 | 3 | dog shows and a husky kennel |
| Farmina | 3 | 1 | a husky channel |
Hill's own channel is left out of its count.
For scale, Sundays for Dogs, an air dried brand, has 546 on its own.
The big kibble brands buy a segment
- Purina Pro Plan presented Starts of the Week on The Fantasy Footballers in 5 videos, September to December 2023.
- IAMS took Difference Makers on the same show a year later, 4 videos in November and December 2024.
- Eukanuba presents bird hunting films on Project Upland Magazine, 4 of them from 2022 to 2023, and The Fowl Life TV runs The Eukanuba Duck Dog Series.
- Hill's Pet Nutrition sponsored 2 episodes of New Heights, a football show with 3,200,000 subscribers. They have 686,687 views between them.
“Purina Pro Plan: The official performance dog food of Ducks Unlimited”
episode description, October 2025
“Because you're only human, there's Hill's.”
episode description, March 2026
None of the 45 videos for Purina Pro Plan, IAMS, Eukanuba, Hill's and Nulo carries a creator's discount code.
Open Farm books vloggers with a dog
Open Farm books lifestyle vloggers more than pet channels.
- Sophia Chang, a lifestyle vlogger with 912,000 subscribers, made 5 from July 2021 to January 2022.
- Michelle Choi, 2,350,000 subscribers, made 4 between June 2021 and November 2025. The first, Living Alone Diaries, has 973,218 views.
- The Husky Fam made 4 short videos tagged as Open Farm partner posts, with 21,987,646 views between them. My dogs cozy movie night routine has 14,886,726 on its own.
- Gold Shaw Farm, a farm channel with 940,000 subscribers, made 3 in 2025 with its own code, like GOLDSHAW.
“Thanks to Open Farm for sponsoring this video! Use my code SOPHIA and get 15% off online (new customers only)”
video description, August 2021
What a dry food brand can take from this
- Put a code on every segment. With a presented by line and a link alone, it is hard to tell which show sold.
- Go where the dog works. Pro Plan and Eukanuba sell sporting food on hunting shows.
- Book vloggers whose dog is already in the video, the way Open Farm does.
- Stay a season. Pro Plan kept its segment from September to December 2023.
Our guide to dog food brands endorsed by pet influencers ranks the fresh and raw brands on pet channels, and The Farmer's Dog page shows how one of them books creators.