How many pet videos run on a code?
75% do: 1,023 of 1,364 videos with a brand's link name a code, promo or coupon.
That leaves 341 videos with no code, promo or coupon in the text.
Source: Our own count of YouTube videos with a brand's code or link on pet channels, November 10, 2026
What does a code deal look like in the creator's own words?
The creator says it earns from sales: What About Bunny's FluentPet videos say so in the description.
“In partnership with FluentPet. I may make a portion of the sale from the purchase of any affiliate linked products.”
video descriptions, 2026
From April 2026 its descriptions also give the code BUNNY for 12% off.
The FTC counts a brand paying a creator or giving free or discounted products as a connection to disclose.
“such as the brand paying you or giving you free or discounted products or services”
read November 10, 2026
Source: Federal Trade Commission, influencers
Which sizes of pet channel do brands book?
Channels with 100,000 to 499,999 subscribers: 52 of 168 carry a brand's code or link in a video, against 1 of 14 under 10,000.
| Subscribers | Pet channels we track | Channels with a brand's code or link | Videos with a code or link |
|---|---|---|---|
| Under 10,000 | 14 | 1 | 8 |
| 10,000 to 99,999 | 264 | 60 | 370 |
| 100,000 to 499,999 | 168 | 52 | 598 |
| 500,000 and up | 145 | 37 | 388 |
That is 31% of the 100,000 to 499,999 channels, against 23% of the 10,000 to 99,999 channels and 26% of the 500,000 and up channels.
The 150 channels carry 1,364 videos with a code or link.
We hold a quoted price for 1 of our 591 pet channels, so we publish no price list. Ask each creator for a rate card.
What should a pet brand put in the offer?
- Ask each creator for a price per video and per Short, in writing.
- Say whether the pay is a fee, a code, or both.
- Give each creator a code of their own, so you see whose audience buys.
- Ask for the word sponsored in the first line of the description.
Our pet affiliate programs page counts the programs creators link, and the dog food page shows who each brand books again.