The dog toy and chew brands with the most creator videos
Each count is a YouTube video, on any channel we track, with the brand's code or link in it.
| Brand | Videos with its code or link | Channels | Channel with the most |
|---|---|---|---|
| BARK (BarkBox, Super Chewer) | 49 | 30 | Peyton Maree Charles |
| Benebone | 8 | 2 | Bert Kreischer |
| Woof (Pupsicle) | 8 | 4 | Gone to the Snow Dogs |
| EverChew | 6 | 3 | Gone to the Snow Dogs |
| Colorado Pet Treats | 6 | 1 | All Good No Worries |
| Saint Rocco's Treats | 4 | 1 | Bad Dog Agility |
| Indestructabone | 3 | 1 | How To Train A Dream Dog |
| Monster K9 | 3 | 1 | Canine Revolution Dog Training |
| Zuke's | 2 | 2 | AGuyAndAGolden |
| Earth Animal | 2 | 1 | Indy the Mini Doxie |
Jolly Pets, carried by Jason Corey, is on our pet gear page.
BARK bought one summer of vlogs
- 43 BARK videos ran between May 9 and August 26, 2025, on 24 channels, from home, farm and running vlogs to a paranormal show.
- 40 of them carry the same sentence: Thank you to BARK for sponsoring this video!
- The offer changed through the summer: free Crocs for the dog in 10, a Double Deluxe upgrade in 18, free toys for a year in 8.
- 17 of the 24 channels got two videos or more. The most watched sits on CelinaSpookyBoo, a paranormal channel with 3,500,000 subscribers: 465,479 views.
“A brand Ridge's size only needs a roster of 30 to 50 UGC creators; 100 is too many to keep in consistent work.”
his Notion page Building the ugc army, September 2026
Benebone books a comedy podcast
- Bert Kreischer's Bertcast carried Benebone in 7 episodes from July to December 2025, with 546,317 views between them.
- Each episode sends listeners to benebone.com/BertCast with that month's offer: 50% off in July, Black Friday early access in November, 40% off a 12 pack in December.
- Wife of the Party Podcast ran the same read in July 2025 on its own link, benebone.com/WifeoftheParty.
Dog channels put the chew in the dog's day
- Gone to the Snow Dogs and its two side channels link EverChew in 6 videos and Woof in 5, from May 2025 to July 2026, each brand on one link.
- EverChew's most watched is My Dogs Dinner Routine (Spring Edition!), with 292,574 views.
“We are now brand ambassadors for Woof! Order your dogs a Pupsicle!”
video description, December 2025
- Zuke's one video on AGuyAndAGolden, a channel with 5,460,000 subscribers, has 583,704 views (August 2025), the most of the 89.
What a toy or chew brand can take from this
- Plan past one season. BARK booked 24 channels in four months, and none of them has a BARK video after August 2025.
- Give each show its own code. Colorado Pet Treats gave All Good No Worries one code per series in 2023: HOWHARD10, COZY10, BLEND10 and OPEN10.
- Ask for a spot in the dog's routine. The Snow Dogs channels put EverChew and Woof in a dinner routine, a birthday haul and fireworks tips.
Our dog food brands page shows the long runs on training and grooming channels.