The online fish stores with the most creator videos
Each count is a YouTube video on a fish channel with the store's code or link in it.
| Store | Videos with its code or link | Fish channels | Channel with the most |
|---|---|---|---|
| Imperial Tropicals | 41 | 3 | FISHTORY |
| Betta Botanicals | 35 | 2 | World of Whasian |
| Top Shelf Aquatics | 33 | 2 | Paul Cuffaro |
| Aquatic Arts | 30 | 1 | FISHTORY |
| TRSC Aquatics | 28 | 1 | Dream State Living |
| Aquarium Fish | 23 | 1 | The Fish Files |
| Poo Tang Reefs | 22 | 1 | Dream State Living |
| Aquarium/Reptile Depot | 22 | 1 | Ha Y N Fish Keeper |
| Buce Plant | 21 | 3 | AQUAPROS |
| Moonlight Aquatics | 20 | 2 | Steenfott Aquatics and FISHTORY |
| The Wet Spot Tropical Fish | 18 | 1 | Steenfott Aquatics |
| Allfish2u | 16 | 1 | Blake's Aquatics |
One fish channel lists three or four rival stores
- FISHTORY, with 101,000 subscribers, carries Imperial Tropicals in 37 videos, Aquatic Arts in 30 and Moonlight Aquatics in 10, and 17 of its 60 store videos carry two at once.
- Steenfott Aquatics lists The Wet Spot Tropical Fish, Moonlight Aquatics, Buy Pet Shrimp and Dan's Fish in the same descriptions, each with a code like steenfott10.
- Dream State Living, a reef channel, lists TRSC Aquatics, Poo Tang Reefs, Bluewater Reef Aquatics and Reef Casa, and gives the first two the same code, DREAMSTATE.
“New Affiliate Code: FISHTORY for a discount on any purchase at Imperial Tropicals :)”
video description, January 2026
The store visit is the video
- Aquarium Co-Op, with 1,140,000 subscribers, toured Imperial Tropicals in Florida in January 2026. That one video has 140,557 views; FISHTORY's 37 Imperial Tropicals videos have 66,833 between them.
- Paul Cuffaro, with 4,200,000 subscribers, links Top Shelf Aquatics under 32 videos since July 2025, with 13,710,541 views, and films shopping trips inside the store.
“We took a trip to Top Shelf Aquatics except this time I sent my friends in with a $5,000 gift card to buy anything they want for any of my aquariums/ponds!!”
video description, January 2026
Most of it is an affiliate code
- The 17 that say sponsor: Cunningham Tropicals on Ben Ochart (7), Flip Aquatics on The Small Scape and two other channels (7), Reef Casa (2) and TRSC Aquatics (1) on Dream State Living.
- Blake's Aquatics gives Allfish2u's code, BLAKE10 or BLAKE5, in 16 videos, and each of the 16 names Aquarium Universe as the sponsor.
“In a typical affiliate programme 95% never make a single sale after signing up”
his Notion breakdown How we would scale an influencer strategy, September 2026
What a fish store can take from this
- Stay with one channel. World of Whasian, with 20,500 subscribers, has carried Betta Botanicals' code in 30 videos since August 2024.
- Invite a big fish channel to film your farm or store. Imperial Tropicals' tour on Aquarium Co-Op is the most watched of its 41 videos.
- Ask for your category in writing, since FISHTORY, Steenfott Aquatics and Dream State Living each list rivals together.
See how NTLabs, Fritz Aquatics and Zoo Med pay fish channels on aquarium influencers, and the feeder insect sellers on reptile brands.